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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things RightBy Jack Trout
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Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.
- Sales Rank: #298568 in Books
- Published on: 2001-01-20
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .61" w x 5.90" l, .66 pounds
- Binding: Paperback
- 224 pages
Amazon.com Review
Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new tack: simplicity. By boiling everything down to its essential elements, they maintain, managers can ignore new fads and hot consultants and instead focus on the true business at hand. Fascinating in its own unpretentious, logical manner, The Power of Simplicity is their stripped-down guide to a future without chaos and disorder. Addressing the basics involved as well as specific management, leadership, and people issues, they hit a variety of applicable themes--including information, competitors, mission statements, goals, and motivation--using short individual chapters that quickly get to the heart of the matter with a few germane anecdotes and expert quotes followed by suggestions that are both coherent and feasible. Each begins with an inspirational epigram by the likes of Abraham Lincoln, Mark Twain, Malcolm Forbes, and even Mother Goose, and concludes with a Simple Summation, such as this one on strategy: "If you're not different, you'd better have a lower price." --Howard Rothman
From Booklist
It's back to the basics, and Trout says simplifying a business--any business--can save a businessperson big dollars and maximize profits. To start, Trout derides things that appear to streamline companies but in reality only muddy up the works, such as "mission statements." He also takes potshots at such things as Covey's "Seven Habits," being of the opinion that the use of words such as paradigm only introduces more complexity when it should be reduced. In fact, Trout says the biggest problem everywhere today is too much information; when it takes more than a few minutes to answer e-mail (he suggests checking the headers for stuff actually worth reading), it is obvious that the information supposed to help is actually drowning the entrepreneur. The most successful companies have eschewed showy trappings in favor of simplifying (he cites Southwest Airlines, Intel, and Kohl's department stores, among others), and with basically straightforward prose (naturally), he makes a compelling case for KISS (keep it simple, stupid.) Joe Collins
From the Back Cover
"Engaging... Trout practices what he preaches."Publishers Weekly
"Compelling."Booklist
It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issuesall without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.
- Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon.
- Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages.
- Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril.
- Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.
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